Skill Summary

WiX Website Management, SEO Optimisation, Social Media Marketing, UX Design, Website Architecture Redevelopment, Google Ads, Google Ad Grants,

Project Description

Discovering me through a mutual connection in June, 2023, I began work with the Institute for Personalised Therapeutic Nutrition assisting with the management of the WiX website platform. This shortly developed into putting forward a project proposal to restructure & redesign one of their existing Remission Possible website properties; http://diabetesremission.ca
The management team selected my Redesign, Renovate, Rebuild package option for this project.

Technical Process & Project Timeline Breakdown

Over the span of two months, we undertook the reconstruction of the Diabetes Remission website, transforming it from a single, scrolling landing page into a fully developed, multi-page website. Collaborating closely with IPTN's Director of Marketing, we divided the process into distinct quarters to ensure a systematic approach. The initial phase concentrated on crafting an updated content map, streamlining information, and purging obsolete content. Following this, the subsequent quarter was dedicated to producing low-fidelity hand-drawn wireframes, strategically expanding and organizing the site's content into cohesive categorical pages.

With the structural reconfigurations approved, the third quarter was primarily dedicated to implementing these changes on the WiX web client, ensuring seamless navigation and enhanced user experience. Finally, as is customary in any project, the concluding phase involved incorporating feedback and edits from various team members and stakeholders, ensuring that the final design met the needs and expectations of all involved parties.

Google Ad Grants

Following the completion of this initial project, we discovered that IPTN qualifies for Google’s Ad Grants program. This program offers qualifying not-for-profits $10,000 a month in free Search advertising. Taking roughly 20hours of time, I built out and implemented the Ad Grants program which involved setting up conversion tracking in Google Tag Manager, Google Analytics and the Ads program itself.